Fenil Shah Portfolio

Nice meeting you 👋

I design with people, for people.

I build to empower people—to help teams feel confident, supported, and able to thrive. My purpose as a Senior Product Designer is to build products shaped by strong UX leadership, vision-setting, and clear design direction that elevate everyone who interacts with them.

I’m passionate about redesigning the complex, legacy systems that run the world but rarely get love. These spaces require systems thinking, stakeholder alignment, and influence without authority, and I thrive at bringing clarity to that ambiguity.

By combining holistic product strategy, robust interaction design, research-led decision-making, and design system stewardship, I focus on improving not just interfaces, but the entire experience of work—how people collaborate, solve problems, and show up for each other.

My Design Principles

My approach is rooted in service, collaboration, and curiosity. I believe in empowering others through guidance, best-practice leadership, and design excellence, ensuring every interaction strengthens the people and products we build.

Design with Intention

I solve ambiguity with clarity—grounding decisions in user behavior, data, and real business outcomes.

Build with People, Not Just for Them

Collaboration drives my work. I co-create with PMs, engineers, and researchers through workshops, critiques, and iterative feedback.

Craft Matters

Details matter. I care about hierarchy, typography, accessibility, and systems thinking to create experiences that truly serve users.

Share Knowledge Generously

I mentor designers at SkillHat, George Brown, and TELUS, coaching emerging talent and elevating the design community.

My Creative Edge in Design

I design impact-driven digital products—from early conceptual exploration to polished UI and production-ready specifications. My expertise includes:

Design Systems

Building scalable, accessible components that improve consistency and accelerate delivery.

UX Research

Turning insights into journeys, service blueprints, prototypes, and actionable product

opportunities.

Product Design

Crafting intuitive flows and interfaces that reduce friction and increase conversions.

AI Design

Supercharging exploration with Figma Make, ChatGPT, and Firefly—built on my Stanford AI-UX training.

More about me

🇮🇳 Born in India

🇬🇧 Trained in the UK (MA in Communication Design)

🇨🇦 Designing in Toronto.

✏️ I started in visual communication but became fascinated by the systems beneath great products—the invisible frameworks that make everything feel intuitive. That focus led me into product design, UX strategy, design systems, and now AI-powered workflows shaped by my Stanford AI-UX training.

Beyond the Work

When I’m not designing, you’ll probably find me:

🏸 hitting the badminton court
✈️ traveling and exploring new cities (112 visited!)
👫 cooking with friends
✨ experimenting creatively with AI tools
🎨 geeking out on design systems, typography, and motion design

Work Experience

10+ years of experience in designing

Hyphen Design

Founder & Lead UX Designer | Jan 2023 - Present

Built and led Hyphendesigns, shaping strategy, guiding research, and delivering end-to-end UX/UI
solutions while scaling a remote team for growing project demands.

Telus Digital

Senior Product Designer | Feb 2022 - May 2024
UX Design Lead guiding cross-functional teams to deliver high-impact B2C experiences,
driving end-to-end design with strategic and accessible outcomes.

Strategy Corp Inc.

Visual Designer | Dec 2018 - Dec 2021
Led brand and multimedia initiatives for major clients and StrategyCorp’s think tank,
driving a 120% increase in traffic with a redesigned newsletter.

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