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Design Mindset

The work I create shapes experiences around how people think, feel, and act.

Activating Simplicity: The eSIM Story

Enhancing the TELUS Digital Ordering flows to launch eSIM activations

Device & Accessories Catalogue Redesign

TELUS launched a strategic redesign of its device and accessory catalogue

Designing Clarity: Plans Page Redesign

Streamlined the TELUS plans page for an easier, faster BYOD experience.

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© 2025 | Fenil Shah

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